Scandinavian Crime Channel Idents.
Made with DIY improvised shoots, studio table top shoots and stock video. It was fun to immerse my imagination in a world of crime to sew seeds of stories.
I art directed and edited these idents, lead the design team directed shoots and presented to client.
My idea was to make the idents snippets of clues. To build atmospheres of suspicion, giving viewers an ambiance of fear.
Unusual angles, extreme close ups and handheld camera, all contribute to the gritty, unnerving feeling.
